Rediscovering the True Source of Authentic Desire
THE NEED FOR BEAUTY AND ESSENTIALITY
Danshari takes inspiration from the Zen philosophy and the Japanese concept of minimalism which states that 75% of what we own does not contribute to our happiness and therefore it is useless.
If our natural needs, such as beauty and quality, were satisfied we could live happily with the remaining 25%.
Thanks to a thirty-year experience and an in-depth technical knowledge, Danshari was able to create fine and elegant frames, of very high quality, that stand out for their minimalist design and their
craftsmanship beyond fashion
Danshari firmly believes that fine high-quality frames are worth way more than fashion-oriented frames, as the latter has limited durability, being as evanescent as fashion itself.
Metaphorically speaking Danshari can be compared to a bowl of rice, fundamental in
Japanese cuisine due to its very delicate flavour that goes well with any other food.
Fashion products can be instead compared to goose liver paste, which has a very intense
flavour that tends to tire and therefore can only be enjoyed occasionally.
SIMPLE BUT CREATIVE.
The red dot honoring the national flag is inserted under the tip varnish and is brought out by the lamination process.
Besides being a tribute to the Japanese national flag, the red dot is also a metaphorical symbol of the “umeboshi” plum, which in Japan is typically served on top of white rice.
The red dot is positioned on top of the “R” and serves as trademark symbol.
Frames designed with a modern minimal aesthetic and crafted from the finest acetate and titanium materials, ensuring both durability and comfort.
MATERIAL & CRAFTSMANSHIP
Cellulose acetate is a plant-based plastic made from cotton and wood pulp, totally hypoallergenic. It is known for being lightweight yet strong, and for holding frame alignments well. It offers wide range of color selection and possibilities.
MATERIAL & CRAFTSMANSHIP
TITANIUM & BETA TITANIUM
Titanium is extremely lightweight yet durable and hypoallergenic making it the ideal choice for people with sensitive skin. It has high corrosive resistance.
Beta Titanium is a high strength and excellent elastic titanium alloy that reacts to little force and bounces to its original shape. It boasts special ﬂex and memory function properties that can keep the contour shape while offering better wearing comfort. It is strong, durable, lightweight, hypoallergenic and anticorrosive.
Temple lamination is achieved by embedding the chiseled beta titanium wire core between two
sheets of acetate, one colored and one transparent, which are superimposed with high frequency.
This refined process improves flexibility and comfort, but most of all makes Danshari frames unique.